High quality bespoke audio systems are provided by our sister company Audiebant™. Click here to learn more…
Since the late 1980’s GOV Radio has become the UK’s Market Leader in the delivery of marketing solutions for Businesses throughout the United Kingdom. We pride ourselves on being able to successfully communicate with tens of 1000’s of local people within their own communities year upon year.
Each stage is closely monitored to ensure maximum results.
Leisure Centres are a totally unique environment for advertisers to explore, providing the rare opportunity to reach and engage with thousands of consumers in a mindset and location where they’re stress free and have time to digest information.
“We are committed to putting you first and providing quality and value”
GOV Radio
The voice of Local Government and UK Leisure Operators
Why Audio?
GOV Radio Is the UK’s leading Leisure Centre advertising experts.
We understand the power of audio commercials and communication.
From the moment you enter a leisure facility. you are in a receptive
and a responsive frame of mind, making leisure centres an excellent platform to broadcast your message.
With an average visit of between one to two hours, leisure centres offer
a unique environment and a captive audience.
Our sole focus is to create a stand-out audio commercial
Improve your exposure with a highly effective audio advertising campaign.
Ensuring each campaign is tailor made to meet your individual needs,
resulting in maximum effectiveness.
A dedicated account manager will work with you on your campaign to help
deliver results to achieve real results.
Leisure Centres offer the perfect opportunity for you to truly engage with a captive audience.
Audio communication has been used to inform the public for many years. Independent academic studies have found that audio announcements are noticed more and adhered to more than visual campaigns.
GOV Radio is effective because it uses the Signal Detection Theory which dictates that messages from a different background will be noticed.
- We create partnerships to improve, manage and maintain communications
- Audio is key for communicating.
- Choose the UK’s specialist in Leisure Audio Communication.
- Let’s work together to get your message heard.
We add a new dimension with audio.
At GOV Radio, we are increasingly aware of the difficulties Businesses and Organisations face in communicating effectively with customers and consumers.
GOV Radio can make an instant impact providing solutions that have many benefits.
In these times of Austerity, it is vital to get best value.
With technology and changing patterns of communication we have seen the demise of local newspapers and their readership.
Local radio has also been effected with the emergence of other forms of broadcasting.
Regional news services are currently under threat.
Posters, leaflets and TV digital displays do NOT have the same impact.
In response to this, in 2012 GOV Radio started working with Local
Authorities and Leisure Operators with great success.
GOV Radio made an instant impact providing a solution that provided many benefits.
The Power of Audio:
- All types of radio formats reach 90% of the population in the UK each week. If we don't listen to it at home we are exposed to it in shops, the car or at the leisure Centre.
- Audio advertising is an extremely powerful way to reach consumers, it's effectiveness can be enormous.
- Audio consumption is about 21 hours per week.
- Audio provides reach, resonance and results. It is an emotional influencer with the power to enhance at a subconscious level, delivering an ROI.
- Ad avoidance for radio is the lowest for all mediums, making it the perfect choice for any business that wants to effectively reach their customers
The Power of Leisure Radio:
- Leisure Radio has the contextual edge, being consumed in and around other activities and habits. Research conducted, show a number of brands saw a sales uplift of 51% when they focused on their customers whilst they were engaged in relevant activities.
- Audio advertising has inherent persuasive strengths which subconsciously build trust, purchase intent and personal cues.
The Power of GOV Radio
The Power of Audio
Our Service:
- Every day we broadcast to millions of captive listeners in towns and cities across the UK.
- Opportunities for local businesses and organisations to run their own audio commercial at an affordable cost.
- Target directly to listeners multiple times a day, 7 days a week.
- Reach out to tens of thousands of customers and consumers every month.
- Broadcast into multiple leisure facilities in your selected regions throughout the UK.
- A captive audience consuming information that is relevant, increasing the impact and effectiveness of your campaign.
- Broadcasting on average 16 hours per day, 7 days per week, 364 days per year.
- We can Guarantee our listening figures.
- We have millions of listeners from all walks of life with a diverse demographic.
- An audience which is 52% female, average age of 39 years 10 months, while the average male age is around 1 year younger.
Creating partnerships to improve, manage and maintain communications
What’s in it for you?
- Leisure Radio is Cost-Effective; Every business aims to run low cost, low risk but high impact advertising but achieving this is another thing! With our cost effective campaigns using leisure radio we aim to get your money back 8 times over, this aim has never been more achievable.
- Reach a wide audience – we can reach millions of local consumers each year from all walks of life that come from a diverse demographic.
- Make an emotional connection – Our listeners are in their comfort zone receiving content relevant to their needs, reflecting positively on your campaign.
- Create brand fame – Our listeners could hear your commercial broadcast multiple times per visit, 7 days a week, with that high frequency it can not fail to give you brand fame!
- Marketing Rule of Seven; It takes an average of seven interactions with a brand or name before a purchase will take place. With our high impact campaigns to your local market you can achieve this multiple times with one campaign in multiple venues.
Achieving results for clients with a unique audio solution
- IT'S NOT WHAT YOU SAY, IT'S THE WAY THAT YOU SAY IT
The Coronavirus has changed the rules for advertisers so how you choose to behave could have a lasting effect on your profitability.
It’s critical more than ever for you to find the right medium to communicate effectively. By adopting an advertising strategy in response to consumers’ changing priorities need to be effective.
A continued, positive engagement with an audience is important but getting results from those communications is vital if you want the consumer to respond.
- HELPING YOU FIND THE RESULTS
GOV Radio has the creative process through which we devise impactful solutions for commercial partners across our network. We draw from our insight and data and the instincts of our content creators to create stand out campaigns
that deliver results.
- WE WANT TO UNDERSTAND YOUR NEEDS
Our team will work with you to understand your specific requirements to create a commercial to make the consumer respond.
- WE HAVE AN EXPERT TEAM
GOV Radio works with our clients to help them find solutions to the unique challenges they face.
Our team has been assembled to be creative in content, to help with your specific needs from now & beyond.
- WE MAKE GOOD things HAPPEN
We use our insight and instinct to create simple and scalable campaigns with
effective messaging that will meaningfully connect with audiences.
- WE DELIVER SIMPLY GREAT RESULTS
We are working with our clients to ensure their campaigns are appropriate and relevant for audiences.
Nobody knows how to communicate with our audiences better than we do.
We know exactly what will resonate with them.